Bed-in-a-box · online direct
Our compressed bed-in-a-box brand: high density pocket springs with a cashmere blend comfort top, boxed and shipped nationally. Sleep Republic Pty Ltd is the group’s second operating company and drives our online volume.
The portfolio
Nine brands.
One group.
Rather than stretch one brand across every price point and channel, we run a portfolio of nine. Each brand holds a defined position, which means we can compete at both ends of the market without cannibalising ourselves.
Children’s category · retail & online
Built entirely around children: certified non-toxic foams, natural and recycled cover materials, and sizing from cots through to bunks. Gives the group a dedicated position in a category most mattress brands treat as an afterthought.
Top of range · online direct
Our premium tier, drawing on 35 years of local mattress making. Considered materials and serious craftsmanship, positioned at the top of the group’s price ladder and made entirely in Australia.
Firm specialist · retail & online
A single minded firm comfort brand built on the S+ Pro 5-Zone Pocket Spring system, up to 42% stronger than standard pocket springs. Awarded Australia’s Best Firm Mattress by Bedbuyer in 2024, 2025 and 2026, and rated 4.9 out of 5 by customers.
Factory pricing · retail & online
Sells straight out of the factory with intermediate margins removed. The group’s value entry point, and the clearest demonstration of what making it ourselves lets us do on price.
Health led support · physical retail
Our health led brand, engineered around spinal alignment and pressure relief, and endorsed by the Australian Spinal Research Foundation. Chiropedic Bedding is one of the two operating companies behind the group and anchors our support focused range.
150-night trial · online direct
Our factory direct retail brand, backing every mattress with a 150-night in-home trial. Carries the group’s retail proposition where customers want to try before committing.
Premium handcrafted · online direct
Our premium handcrafted tier, built on low tox materials and hand finished detail. Sanctum is also the brand through which we range selected international collections, so the group can offer imported premium product alongside our own Australian manufacturing.
Wholesale & contract · volume
Our contract division, supplying government, universities, student accommodation, hospitality and care operators. Built for volume, compliance documentation and delivery schedules that cannot slip.
How we work
Four things we hold to.
Decisions made here
Our core range is built in our own Australian factories, backed by a vetted overseas partner we have worked with for over 15 years. Specification changes, batch sizes and priority runs are our decisions to make.
One relationship, nine brands
You deal with one team and reach the whole portfolio. No repeating the conversation brand by brand.
We stand behind the product
Warranty, replacement and quality handling all sit with us, in Australia, with stock and parts in the country.
Straight answers
If a volume, a lead time or a price doesn’t work, we say so early. Partners plan better when nobody is being optimistic.
Looking for the right brand fit?
Tell us what you supply or what you’re looking to stock, and we’ll tell you which brands in the portfolio it belongs with, and which it doesn’t.
Work with us
One conversation reaches the whole group.
Whether you’re supplying us, stocking us or specifying us into a project, it starts the same way: one email, one team, and a straight answer about whether it fits.
TOGETHER, WE ACHIEVE MORE.